Every right decision in e-commerce is based on valid metrics. The most successful businesses understand their online store’s performance and know which areas they need to improve in order to grow. Email marketing is definitely one of the cheapest and most convenient ways to communicate with your prospect and loyal…

A product page is where e-commerce customers spend most of the time and make the final decision about completing a purchase. If you are running PPC campaigns, the products page might be as well the first impression a prospective customer has of your online business. The importance of a good…

The most significant challenge e-commerce businesses are facing every day is turning potential buyers into customers. Statistically, 81% of online-store customers abandon their shopping carts before completing a purchase. This means, regardless of the product quality or popularity, cart abandonment is the biggest obstacle every e-commerce retailer has to overcome. What is cart abandonment? …

One of the key elements in growing an online business is building your email list. Collecting contact information from your (prospective) customers and building valuable relationships with them can have a beneficial effect on your online business. Email marketing is known to be responsible for 23% of online sales. However…

In the first part of the churn article series, we looked at customer churn in the eCommerce business, why it’s important to track and how to track it. In this part, we are going to be looking at the only thing marketers are interested in when it comes to churning…

As a marketer, you spend time creating articles, ads, videos, or emails trying to communicate and persuade your visitors to make conversions like purchases, subscriptions, or tweets. But conversions like these rarely happen if the content created doesn’t appeal to the audience it’s designed for. Segmentation permits you to divide…

A few years back, when more and more marketing channels started coming up, marketers saw the need to save time on data reporting tasks by aggregating data from all their channels. Simply because, instead of focusing on improving campaign performance, they were spending most of their time exporting performance data…

CAC is the customer acquisition cost. Definitely one of the most important #metrics for eCommerce businesses. For any eCommerce business to run profitability, it’s customer acquisition cost has to remain lower than the customer lifetime value. But what happens if you are not calculating your CAC correctly? A Lot of…

If it can be measured, it can be improved. This is a two-step process that forms the foundation on which every experiment and analytics project is built — measurement and improvement. Where measurement is about collecting data and analyzing it so you know what it means to derive useful insights…